LABAS was bright but eclectic, fun but always different kind of fun. Every campaign introduced a new character. In order to bring consistency and coherence we introduced a long-term creative concept, which involves a young, cheerful guy who loves driving his yellow Mustang and has a cheekily clever dog. Look out for him on the streets of Lithuiania and you may get a lift to the seaside or to a music festival.
By the way, LABAS means “Hello” in Lithuanian.
© Sons & Daughters, 2021